This project was completed for my Senior Capstone class. It is a visual communication campaign created for the nonprofit organization One Tree Planted. One Tree Planted focuses on reforestation and plants one tree for every dollar that is donated to the organization. Since 2014, they have worked with partners to plant over 40 million trees in 43 countries. This campaign was created to encourage the target audience, Gen Z, to support One Tree Planted and their mission.

Creative Brief

Deliverables